Jaslika Consulting is a research and development consultancy agency that is dedicated to helping underdeveloped communities find sustainable and innovative solutions in education, child rights and the environment. Under their parent company, Jaslika Holdings Limited, Modus Design Lab was tasked with building a cohesive and trustworthy brand image that communicated their vision, mission and structure.
Jaslika Consulting is a values-based firm, founded around a comprehensive set of ethics and values. Externally, they wanted their brand to communicate respect, efficiency, integrity and accountability. Internally, they wanted to communicate teamwork, diversity, equity and critical thinking. Using these values as a launch point, Modus Design Lab incorporated the concept of communities and interconnectivity by starting with concentric circles, each communicating different values to different audiences.
Jaslika Consulting wanted a website that was accessible on multiple devices, easy to navigate and informative. As part of a greater communication strategy, they wanted a platform that allowed them to publish reports, news and events and integrated with their social media profiles.