An African Venture

 

With headquarters in Nairobi and New York, Afrinet Capital is an African venture capital firm that invests in early-stage startups in Sub-Saharan Africa. Founded by Declan Magero and Berthin Ntekereze with the aim of connecting Africa to global investors, the firm boasts an impressive portfolio and an advisory board that is deeply rooted in Silicon Valley.

Unhappy with their previous web presence, Afrinet Capital approached Modus Design Lab to redesign their website from the ground up. Pleased with the redesign, the project quickly grew into complete rebranding project.

 

Modus Design Lab Case Study (work) –.Afrinet Capital desktop and laptop mockup.
Afrinet Capital approached Modus Design Lab to redesign their website from the ground up. Pleased with the redesign, the project quickly grew into complete rebranding project.

Website Redesign

After our initial meetings, it was clear that Afrinet Capital wanted a website that matched their mission and made them stand out in a competitive industry. While their previous website was responsive, the design was dated. A simple website audit uncovered unnecessary and unused pages, including a redundant shopping platform. Given their experience with their previous website, Modus Design Lab implemented a growth strategy for the new site, starting with a simple, single page site which would grow into a powerful multi-page website.

 
Modus Design Lab Case Study (work) –.Afrinet Capital desktop and iPhone mockup (1).
Modus Design Lab Case Study (work) –.Afrinet Capital desktop and iPhone mockup (2).
 

Branding

Branding was not in the original project scope and came about in somewhat spontaneously. During the wireframe stage, Modus Design Lab did not have a high-quality logo to use. To get around this, we decided to create a logo to meet our deadline. After a quick brainstorm, we knew we wanted a brand image that represented growth, venture and ambition to help tie the design together. Coincidentally, Afrinet Capital agreed and after submission, signed up for a rebrand based on the fill-in logo.

 
Modus Design Lab Case Study (work) –.Afrinet Capital full logo, white background.
Modus Design Lab Case Study (work) –.Afrinet Capital full logo, black background.
Modus Design Lab Case Study (work) –.Afrinet Capital full logo, business card mockup.
Modus Design Lab Case Study (work) –.Afrinet Capital full logo, brand guideline mockup.